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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.

Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong

- Cheung, Man Lai

Market orientation versus innovative culture: two routes to superior brand performance

- O'Cass, Aron, Ngo, Liem Viet

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